At Arby’s we’re not about social selling. We are about creating brand affinity by delivering a delicious experience based on whatever people are interested in. NetBase gives us the insights to bring people into our restaurants and give them a reason to come back.
Supervisor of Social Media, Arby’s Restaurant Group, Inc.
I’ve probably used 10 to 15 services in the last 10 years of my career for social media measurement. NetBase is so flexible and nimble that it lets me slice and dice the data in so many different ways and levels in real-time without going through multiple iterations. It’s very efficient and has helped immensely. NetBase has been critically important for me because the tool is just so user- friendly. It lets you look around the data, play in the data, find those right compelling stories that you want to craft out for the client
Vice President, Consumer & Corporate Insights, iHeartMedia
We do customer research and try to understand the consumer, when we’re talking about social listening we’ve gone through a huge product evaluation and prefer NetBase over any other product, and it’s really because of a number of product features including the speed to be able to get to the insights.
VP of Strategic Measurement Solutions, Edelman