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Still relying on outdated voice of the customer (VOC) techniques to find ideas for new products? Download Find Better Ideas for New Products with Social Listening to learn why innovation expert Nick Webb and his company, Lassen Innovation, have switched to social media analysis to find better results, how he developed the rapidly growing Hanz toy company using social listening, and why social listening is a better way to find insights for disruptive innovations.

Read how an inventor with more than 40 patents and many Fortune 500 clients uses social listening to help his innovations beat the high failure rates that plague new products. Learn:

  • Best practices for using social listening in new product development
  • Why you shouldn’t use social listening for risk management
  • How social insights led to a runaway success in educational toys

And learn how Nick and Lassen use social to:

  • Reduce the cost of finding insights by 43 percent
  • Shorten time-to-design by 63 percent
  • Develop one of the most award-winning educational toys ever

Cost: Free
Pages: 13