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Social and news media analytics are constantly evolving. What was initially a source of insights for reputation analysis has now become a source of consumer insights which informs every aspect of a brand or a business, from marketing to customer service to product innovation and more. So how do you put them to work for your brand?
Learn seven of the most important social and news media analytics best practices to maximize brand impact. Using examples from market leaders such as Mercedes-Benz, Gucci, Burberry, and Sky TV, experts from NetBase Quid will provide practical, how-to information on key business-related uses, including:
- Using data to perform competitor analysis and anticipate trends in your vertical
- Tapping into consumer and market intelligence to retain customers and manage your community
- Measuring your actions’ ROI
Strategic Account Director EMEA
Director of Social Media Insights