Customer Spotlight: International Flavors and Fragrances - Are We All Secretly Vegans? Consumer Product Demands in a New Plant-Based World

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Using NetBase and Quid as digital tools to discover the features and KPI’s that consumers will need in the new Plant-Based era. How IFF is prepared to meet future demands knowing that one-size does not fit all, and implementing Taste Design ™ for plant-based product development, being prepared for customer’s opportunities to meet consumer’s new demands.

Roberto Salas
Roberto Salas
Global Innovation Program Research Fellow | Sensory & Consumer Insights, Global Flavors
International Flavors And Fragrances