Customer Spotlight: Fitzco - Reinvigorating a Classic American Brand: How Fitzco Made the Familiar Surprising and Earned a Shorty Award Nomination for French’s Mustard

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All brands strive to create ideas that get people talking. But what actually gets people passionate enough that they’ll express their opinion publicly? That’s where social listening comes in. By using NetBase, we were able to discover topics that our audience would truly react to. Ultimately, these insights informed an idea that put our clients at the center of cultural conversation and more importantly, positively impacted business.

Katy Tenerovich
Katy Tenerovich
Director of Brand Strategy
Fitzco