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With an ongoing global crisis, brands are looking to navigate the abnormal “new normal” we find ourselves facing. So how do we as marketers help our clients do that? The answer is quite elementary, my dear Watson – Social Listening. Specifically, using NetBase’s “Triggered Alerts” feature for both proactive and reactive monitoring. Through this, we can stay in touch with our audience’s needs and ensure that brands are providing applicable value (proactive), as well as identify potential crises at their onset and get ahead of them (reactive).