Customer Spotlight: Social Chain - Virality on Social: How to Manage a Pandemic

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Our world is fraught with emotions. And never more so than in the last few months. Fear, sadness, anger, happiness, love and surprise; these are all the types of emotions we feel as human beings. But what about brands? Do brands feel emotions too? How can a brand really let down its guard and show emotion in a transparent, honest way – especially in these unprecedented times.

In this session, we will take you on a journey through the rise of this pandemic as seen through the lens of social media, and highlight how people and brands have formed emotional connections in positive, uplifting, and surprising ways.

McVal Osborne
McVal Osborne
Head Of Data And Insights
Social Chain
Alfie Adamson
Alfie Adamson
Research And Insights Manager
Social Chain