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Social media and news media analytics are vital to brands striving to build a healthy strategy. These tools are essential to understand market opportunities, spot trends, find new audiences, track the competition and measure campaign ROI. But how exactly do you apply analytics tools to monitor your business and draw meaningful insights?
Hear from experts at NetBase Quid for seven-step playbook on mastering how to use an analytics platform to its fullest potential, ensuring you can derive data and insights to create well-informed business strategies and campaigns. You’ll get best practices related to:
- Using social and media analytics to analyze the competition and identify market opportunities
- Retaining customers and managing community
- Leveraging social sentiment to anticipate trends in your vertical
Global Strategist of Media Intelligence
Global Head of Product Marketing