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Successful brands live by the metrics, and in the case of social media, the days of simply measuring ‘likes’, growth in mentions, and general positive sentiment are long gone. The sophisticated marketer monitors deep consumer insights in areas such as emotional responses, purchase intent, changes in perception and loyalty, brand advocacy and the competition.
Register for the webinar, 5 Ways to Go Beyond Standard Metrics to Ensure Your Brand’s Success, to see how you can enrich your use of metrics to monitor the success of your brand strategy and maximize the performance of your campaigns and initiatives. Hear examples of how advanced social media insights tools provide you with the data to understand the overall health and perception of your brand, and the real-time impact your programs are having on the consumer. You will learn:
- What are the key metrics for more fully informing your brand strategy and measuring success
- How are characteristics such as brand perception, consumer happiness, and purchase intent measured effectively
- How do major brands understand and act on these richer insights, and how can you do the same
Senior Social Strategist
Strategic Account Director EMEA