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As COVID-19 restrictions relax, businesses are grappling with reopening and recovery challenges – balancing safety with economic concerns, providing customers with a satisfying―albeit different―consumer experience, and otherwise adapting to the “new normal”. Brands need to gather and analyze as much data as possible and understand how to pull actionable insights from the results.
Join us for the webinar, How Brands are Moving Forward – Developing Data-Driven Insights for Reopening and Recovery, to hear detailed, step-by-step examples of how to use rich social and news media data to answer questions such as:
- What are the new expectations of consumers in your category as recovery takes place?
- Are there new unmet needs or pain points that could become new products or services?
- What can you learn from other brands that have seen early success with some of their reopening and recovery efforts?
Director, Social Media Insights
Director, Professional Services