How to Prepare and Create the Right Brand Approach for the “New Normal”

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Brands are preparing their communications to leverage markets progressively reopening across the European market. How have brands managed this challenge, and which ones adopted the right approach? Consumer perception through this tumultuous time will likely last well beyond the crisis.

Join us for tips on how to identify consumer feedback to inform brand messaging in order to prepare for the recovery period. Using examples from the hard-hit Travel and Hospitality industry, we will demonstrate how you can measure your brand perception – net sentiment, brand passion, and understand it in relation to your competitors and industry as a whole. We will show how to identify and analyze consumer trends, and draw insights to inform a strategy for moving forward. You will hear:

  • Why it’s increasingly critical to manage consumer perception of your brand
  • Steps to analyze your current position relative to competitors and industry
  • How to uncover insights and develop informed actions for moving forward
  • Examples of top brands like British Airways, Air France, Marriott, and AirBnB
Julien Reutin
Julien Reutin
Senior Strategist
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Marianne Taudiere
Marianne Taudiere
Strategic Account Director EMEA
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