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As regions are gradually reopening, businesses are looking toward the future: How do they operate in the next phases of Covid-19 and plan for longer-term recovery? For brands to succeed in this constantly changing environment, understanding and adapting to evolving consumer behavior is vital. But there will be many challenges, including distinguishing between short-term and permanent changes, pivoting nimbly based on rapid market changes, and responding in near real-time to consumer behavior trends.
Find out how news media insights and social media analytics can be the make-or-break element of success in addressing these challenges. You’ll get 5 strategies to put in place, including:
- How to develop deep consumer trend insights in the current and evolving climate
- Ways to differentiate crisis-induced short-term changes vs. shifts with long-term consequences
- How to identify new and emerging business models and competitive shifts
Director, Social Media Insights
Global Strategist of Media Intelligence