Using Media and Social Insights to Address the COVID-19 Effect: How Brands are Staying Ahead of Consumer Needs

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As so many businesses are grappling with the effects of COVID-19, it’s crucial to have clear insights and intelligence into the market and what consumers need in this ever-changing environment. News media and social media provide vital data to enable you to make the best current decisions and create a plan for your business recovery.

Join NetBase Quid to understand the tremendous impact the COVID-19 pandemic has had on brands, and how they’re tackling those challenges head-on with data, insights, and intelligence. Using detail-rich examples from the Healthcare, Financial Services and Media & Entertainment industries, we’ll discuss how to:

  • Understand emerging conversation themes in news media vs social media
  • Identify key marketplace concerns and priorities in real-time
  • Establish deliberate processes for communication and action
  • Create an informed, measurable plan for recovery
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
NetBase Quid
Zachary Mesenbourg
Zachary Mesenbourg
Director of Professional Services
NetBase Quid