7 Steps to Managing a Social Crisis in the Age of Coronavirus

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The Coronavirus pandemic has put brands in a variety of unique crisis management situations, from dealing with panicked customers, product shortages and mandated service limitations, to balancing consumer sensitivity with staying top-of-mind, ultimately to keep their business afloat. And brands need to be planning for the future as the situation evolves.

In the webinar, 7 Steps to Managing a Social Crisis in the Age of Coronavirus, learn how to prepare for, monitor and respond to a crisis on social media. Join us to understand the effect Coronavirus is having on brands, and concrete steps to mitigate crises, including:

  • Why trend analysis and baseline metrics matter
  • Developing an early-alert system for issues and responses
  • Taking a command-center, collaborative, real-time approach
  • Identifying influencers to establish trust
  • How to engage, respond and be proactive
Robyn Lindars
Robyn Lindars
Director, Social Media Insights
NetBase Quid
Mike Baglietto
Mike Baglietto
Global Head of Consumer Intelligence
NetBase Quid