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In the noisy world of social media, identifying, understanding and reaching your target audience is critical to successful brand-building. Social listening provides the means to find the superfans, as well as uncover new audiences, design communications that engage and measure campaign success. That’s why top social media agency Fullscreen uses social listening across all phases of its work.
Hear from Fullscreen and social analytics platform NetBase about how the agency uses social listening to uncover culture and audience insights that drive campaign strategies, monitor KPIs mid-flight and highlight partnership success at the wrap of the campaign. You’ll find out:
- Why social listening is critical to social and campaign development
- Ways to identify new audiences and other key insights
- How to monitor KPIs during and after campaigns to measure success
Product Marketing Manager