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With the world dominated by social media, how do market leaders grow and maintain their brand presence? Learn how global names such as Glossier, Royal Caribbean and Savage x Fenty are employing social media analytics to engage audiences, nurture influencers, understand customer experience and measure the impact of their promotions.
Executives from social analytics platform NetBase will share detailed case studies and best practices that you can apply to your own brand development. You’ll find out:
- Best practices for applying social analytics to diverse use cases from customer experience to sponsorship measurement
- How to use audience sentiment, image analytics, geolocation segmentation, personal narratives, influencer tracking and other techniques
- Ways to apply these practices for brands large and small across industries
Product Marketing Manager