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Social analytics platforms have become essential for brands and agencies to leverage the treasure trove of social media for valuable consumer insights. But the volume of data is positively staggering. Exponentially more powerful solutions are required to surface truly meaningful, accurate and contextual insights. That is where artificial intelligence (AI) comes to the rescue.
Learn how next-generation AI enables you to better analyze billions of social media items ―both text and images―deriving themes, understanding context and nuances and delivering depth and richness to the insights. You’ll find out:
- How AI enriches your consumer insights, interpreting opinions, emotions, behaviors and themes
- Success stories on maximizing social media potential for trend analysis, campaigns, competitive intelligence and new audience identification
- The fundamentals of an AI solution including what to look for and how they work for you
Product Marketing Manager