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Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals. Savvy brands look to these metrics to measure brand awareness, assess the performance of their content and benchmark their share of voice against their competitors.
Join leaders from NetBase for an in-depth look at 9 top social media metrics that really matter to your business. You’ll find out:
- How social analytics can uncover insights that help strengthen consumer engagement
- How to ensure content is resonating with the target audience and how social channels play a vital role
- How you can increase business by analyzing the competition
Global Head of Product Marketing