Crisis Alert: Managing Your Brand in an Unpredictable World

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Imagine your organization on the front page of the New York Times, trending on Twitter, and being the talk of the nightly news… all for the wrong reasons. We see this every day with major brands involved in #MeToo lawsuits, cybersecurity breaches, gender and racial discrimination complaints… the list goes on.

Hotwire Global surveyed marketers, business decision makers, and consumers around the globe to understand how these issues are impacting brands and purchasing decisions. The consensus? These situations are unavoidable and marketers are not prepared.

Watch the webinar, “Crisis Alert: Managing Your Brand in an Unpredictable World”. Hear from the Global Head of Brand Strategy & Marketing Services at Hotwire Global, who will talk about preparing your organization for a potential crisis.

You’ll learn these takeaways during the webinar:

  • The Post-B2B World: Why all organizations are vulnerable to a crisis
  • The Impact: How your response affects your brand and your bottom line (Spoiler: 50% of consumers have switched a product or service because the company violated their personal values.)
  • Your Responsibility: How to get your organization prepared
Sahana Jayaraman
Sahana Jayaraman
Global Head of Brand Strategy & Marketing Services
Hotwire Global
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
NetBase Solutions