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DURATION: 1 Hour
Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears authentic to your audience and has a measurable impact on your business takes a deep knowledge of the platform and the people on it.
Join experts from the Intermark Group and NetBase to hear real-life examples of brand dos and don’ts, and concrete influencers tactics you can employ. You’ll learn:
- The difference between an influencer and an ambassador and why you need both
- The key challenges marketers face in finding the right influencers and tracking their impact
- How Boxed Water, Bigelow Tea and Mercedes-Benz leverage inﬂuencer marketing and generate amazing results
SVP, Social Media
Global Head of Product Marketing