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DURATION: 1 Hour
There are lots of different ways to slice the data surrounding social analytics. Tools like NetBase are very useful cogs in the overall machine, but fully interpreting the data, understanding how to apply it to your industry and marketing efforts, and measuring results can be difficult.
Watch the webinar “Social KPIs: Find, Blend, Funnel, Predict” to hear how Casey Adams, Associate Manager at Warner Bros. Interactive Entertainment Inc. utilizes data to create and help the organization manage to key performance indicators (KPIs). Learn how to analyze your market by finding the critical data related to your industry, blending that data together, building it into a consumer funnel, ultimately helping you be more analytical and predictive in your field.
In this webinar, learn about:
- Defining KPIs and the tools to support them
- Reconciling or “blending” the many sources of data for complete insights
- Applying insights and measuring results at each stage of the customer funnel
- Predicting results and measuring success
Warner Bros. Interactive Entertainment Inc.
Global Head of Product Marketing