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DURATION: 1 Hour

Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?

Find out seven of the most important social analytics best practices to maximize brand impact. Experts from NetBase will provide practical, how-to information on key business-related uses, including:

• Using social data to perform competitor analysis and anticipate trends in your vertical
• Tapping into social analytics to retain customers and manage your community
• Measuring social ROI