From Telegrams to Tweets: How Western Union is Conquering the Social Media Realm

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DURATION: 1 Hour

From brand monitoring to campaign strategy and competitive insights, Western Union has rapidly evolved its social listening practice to drive all aspects of their business. Hear how Western Union employs both basic and advanced social media analytics to engage customers, identify growth opportunities, and build their brand.

In the webinar, “From Telegrams to Tweets: How Western Union is Conquering the Social Media Realm”, hear an in-depth account of Western Union’s social journey over the last six years – how they grew their social program from ad hoc to one with maximum business impact. Understand how their goals and specific tactics evolved as their social presence grew, and the roadmap for their 2018 strategy, engaging an end-to-end customer journey.

  • See a step-by-step roadmap of how Western Union meticulously grew a flourishing social program
  • Learn about the four C’s – Connect, Convince, Convert, Continue – at the core of their strategy
  • Visualize through examples how they use social listening for competitive analysis, brand messaging, crisis management, customer experience and more
  • Understand how Western Union measures concrete ROI for their Liverpool F.C. campaign
Evan Escobedo
Evan Escobedo
Global Lead – Social Listening, Analytics and Insights
Western Union
Mike Baglietto
Mike Baglietto
Global Head of
Product Marketing
NetBase Solutions