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DURATION: 1 Hour
In the noisy social media realm, identifying, understanding and reaching your target audience is critical to successful brand-building. Social listening provides the means for finding the super fans as well as uncovering new audiences, designing communications that engage, and measuring campaign success.
Hear how Fullscreen, a top social media agency, used social listening to dramatically boost social success for their client through savvy audience identification and engagement. In this real-life case study, learn how Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance to home buyers and realtors, close the deal and break new ground.
In this webinar, hear how Fullscreen used social listening to:
- Identify brand audiences – existing and new – such as demographics, sentiment drivers, and favorite channels
- Create actionable insights to propel engagement and sentiment
- Measure metrics beyond clicks and impressions to track engagement, owned vs earned conversation, brand passion and more
Senior Director of Strategy
Global Head of