Listen Larger: Using Social Listening to Hone In on the Right Audience for Your Brand

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DURATION: 1 Hour

In the noisy social media realm, identifying, understanding and reaching your target audience is critical to successful brand-building. Social listening provides the means for finding the super fans as well as uncovering new audiences, designing communications that engage, and measuring campaign success.

Hear how Fullscreen, a top social media agency, used social listening to dramatically boost social success for their client through savvy audience identification and engagement. In this real-life case study, learn how Pulte Homes leveraged social listening to identify, understand and speak to their current and potential audiences. Armed with insights, Pulte Homes was able to craft a new strategic approach to broaden their reach/relevance to home buyers and realtors, close the deal and break new ground.

In this webinar, hear how Fullscreen used social listening to:

  • Identify brand audiences – existing and new – such as demographics, sentiment drivers, and favorite channels
  • Create actionable insights to propel engagement and sentiment
  • Measure metrics beyond clicks and impressions to track engagement, owned vs earned conversation, brand passion and more
Jason Molina
Jason Molina
Senior Director of Strategy
Fullscreen
Ashley Carr
Ashley Carr
Strategist
Fullscreen
Mike Baglietto
Mike Baglietto
Global Head of
Product Marketing
NetBase Solutions