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DURATION: 1 Hour
Who are 2018’s most loved global brands and why do consumers love them so much? Each year, NetBase releases its Global Love List, a ranking of the top-100 brands that receive the most positive consumer sentiment on social.
Join us to hear insights and best practices on 2018’s big winners and rising stars, such as Disney, Instagram and Netflix. Learn how you can move beyond traditional social media metrics to measure the quality and intensity of your own consumers’ sentiment and passion. You’ll hear:
- How brand net sentiment and passion are measured, and why they’re important
- Examples of tactics top brands use to maintain and grow their consumer passion
- Insights on managing reputation, measuring endorsements and promotions, leveraging Instagram, and more.
Chief Marketing Officer
Director of Social Insights