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DURATION: 1 Hour
In crowded market segments like Media & Entertainment and Travel & Hospitality, differentiation is a competitive advantage. The good news is consumers are avidly sharing and connecting with content and service providers on social—providing a wealth of information and ideas for innovation.
Learn best practices from leading brands like Westin Resorts, Hertz Rental Car, ESPN, the Guardian and more to see how to better understand consumer habits, evaluate customer lifecycles and segment your audience on social. You’ll find out how to:
- Identify, measure and activate influencer networks to drive fan engagement
- Segment and target key audiences with more personalized content
- Optimize campaigns with improved measurement and messaging
- Improve customer care and determine impact on customer loyalty
VP, Customer Success
Director of Social Insights