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DURATION: 1 Hour
How are top luxury brands like Yves Saint Laurent, Mercedes and Four Seasons Hotels and Resorts faring in their social media programs, and how are successful brands using social analytics to propel their brands?
Join social analytics experts from NetBase as they share the 2018 social media rankings of major luxury brands in Fashion, Hotel, Jewelry, Automobile, Beauty and other industry categories. Then hear case studies of how brands including Land Rover, Christian Louboutin, Neiman Marcus and Fairmont Hotels use social analytics to propel their brands. Learn best practices they’ve put in place to wield social influence, enhance and protect their brand reputation, improve campaign performance, and ensure a positive customer experience.
You will learn:
- How luxury brands currently rank in social media and how to measure success
- Specific best practices and tactics employed by leading luxury brands
- How social analytics is used to deliver on brand measurement, customer journey analysis, campaign optimization, customer experience, social care and much more.
Director of Social Insights