Why the Future of Social Listening is Social Intelligence
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DURATION: 1 Hour
Join guest speaker, Jessica Liu, Forrester Research and Mike Baglietto, NetBase, as they discuss how leading companies are expanding their social data analysis and incorporating more sources, to ultimately build a more complete customer profile. They will explore the current approaches of successful companies leveraging social data to move from social listening to social intelligence, how to integrate social data with other data streams, and how to use this enriched data to paint a comprehensive and human picture of their customer.
In this webinar, hear from Forrester Research on why and how to:
- Understand the difference between social listening and social intelligence
- Expand your view of social data for maximum social intelligence impact
- Move towards incorporating social data with other data streams for a fuller customer picture
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