3 Ways Customer Experience Analytics Drive Winning Brand Strategies

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DURATION: 1 Hour

Customer experience analytics is rapidly evolving past a single view to encompass the entirety of the customers' engagement with a company including social media, online communities, surveys, support databases, review sites and more.

Gartner Group reports that 89% of companies expect to be competing primarily on customer experience by now. A ‘voice of the customer’ program is a key asset for such customer-centric organizations building out their customer experience management initiatives.

Join us to hear how you can develop a customer experience analytics or ‘voice of the customer’ program, using a single platform for processing and analyzing customer feedback, expectations, preferences and aversions across a myriad of sources. In this webinar:

  • Learn how you can fully leverage NetBase to deliver insights on the entire customer experience.
  • See the platform in action, extending social media data sources to include online communities, reviews and rating sites, internal systems and digital media.
  • Understand how a voice of the customer initiative improves your customer care programs, operational efficiency, and ultimately your enterprise’s financial success.
Bob Ciccone
Bob Ciccone
COO, EVP Products, Engineering and Operations
NetBase Solutions
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
NetBase Solutions