Using Social Conversations for Audience Profiling

WATCH NOW: You'll receive an email with; a link to watch the webinar, and a link to open the webinar presentation, on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to watch/read it.


You need a solid, straight-forward plan to identify and understand your audience. In this webinar, Using Social Conversations for Audience Profiling learn how to devise a methodology to uncover key audiences, scrutinize their conversations and gain visibility throughout the customer journey.

Using a real-life case study of a major pharmaceutical firm, hear how Jackie Balchin, Global Social Media Manager, ultimately creates a step-by-step approach to audience profiling, ultimately devising an action plan with measureable results.

In this webinar you’ll learn how to:

  • Create a step-by-step plan for audience profiling
  • Use social listening to derive the data and measurements
  • Map social conversations to a consumer journey
Jackie Balchin
Jackie Balchin
Global Social Media Manager
Mike Baglietto
Mike Baglietto
Global Head of Product Marketing
NetBase Solutions, Inc.