The Art & Science of Social Insights: Tapping Audiences to Drive New Business

WATCH NOW: You'll receive an email with; a link to watch the webinar, and a link to open the webinar presentation, on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to watch/read it.


Join Sergio Claudio, Chief Innovation & Strategy Officer at RockOrange, as he shares how RockOrange combines art and science to help their clients create authentic connections and reach new audiences with a F.R.E.S.H. approach.

Watch now to hear real-life examples of how Nickelodeon, Zappos and other major brands developed audience-centric campaigns that captivated new and existing audiences, fueling conversation and ultimately revenue. Understand how successful campaigns are developed using the five elements of the F.R.E.S.H. approach, and then measured through targeted social media analytics. You will:

  • Learn how successful agencies use audience-driven strategies to build relationships with new and existing clients
  • Hear how major brands grow revenue from existing and emerging audiences by connecting with values and motivating factors
  • Understand the 5 elements of the F.R.E.S.H. approach for developing an audience-centric strategy


Sergio ClaudioSergio Claudio
Chief Innovation & Strategy Officer,
Rock Orange
Mike BagliettoMike Baglietto
Sr. Product Marketing Manager,
NetBase Solutions, Inc.