The Audience Perspective: How Innovation in Social Listening Ignites Marketing Success

Tuesday, July 12, 2016 - 10:00 AM PT

WATCH NOW: You'll receive an email with; a link to watch the webinar, and a link to open the webinar presentation, on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to watch/read it.


Social listening is much more than just capturing real-time moments to route customer service issues through social channels. Leading-edge brands are leveraging social intelligence gathered through advanced social listening to drive the metrics that matter: Customer Acquisition, Customer Retention, and Brand Value.

Join social media thought leader, Jason Falls and NetBase’s Christopher Leet in this informative webinar. They will explain how innovation in social listening opens new doors for businesses and brands, empowering them to better understand their consumers and drive great value through social channels.

In this webinar you will learn:

  • Key performance indicators today’s marketer is measured by
  • How audience-driven listening enables targeted activation and insights discovery
  • How audience-centric listening delivers advantages over keyword-based listening
  • How audience-centric listening supports customer acquisition and retention
  • What actionable steps your organization can take to leverage these innovations

Download copy of Jason’s new white paper, “The Audience Perspective: How Innovation in Social Listening Ignites Marketing Success”.