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DURATION: 1 Hour
A health scare, product tampering, a false rumor, a corrupt executive…these are the crises that can quickly take down a successful brand. But any number of companies have weathered these kinds of troubles, responding to adversity with programs that actually improve their reputations. By using social listening strategies, they’re able to contain the crisis, prevent the spread of misinformation and minimize the impact to the bottom line.
Hear from social analytics experts at NetBase about strategies for tracking brand reputation by listening to what consumers are saying and sharing in real time. They’ll share insights from a recent high-profile brand crisis, showing how social analytics identified changes in brand mentions and provided context to repair reputation. You will learn:
- How social analytics can spot an emerging social decision situation
- Methods to identify themes and issues to craft an appropriate response
- Why real-time insights can rebuild a brand’s reputation
Product Marketing Manager, NetBase