The Hidden Value of Brand Reputation: Trends and Best Practices from Social Media Analytics

WHEN: Watch Now


How companies approach brand reputation and measure its actual value is going through a major transformation. With social channels playing a bigger-than-ever role, thought leaders today are deploying advanced social listening to help increase brand value while reducing and managing risks to reputation.

Watch this webinar to hear Robert Fronk of reputation strategists Purple Strategies and NetBase CMO Pernille Bruun-Jensen for an insightful look at trends and best practices of using social media analytics to achieve day-to-day and long-term positive brand reputation. You will find out:


  • How to innovate around business value
  • What leading brands are doing to rapidly identify social decision situations
  • How to reduce costs and improve notification across the team
Robert Fronk
Managing Director of Reputation Strategy, Purple Strategies
Pernille Bruun-Jensen
CMO, NetBase