The Secret of Vespa’s Award-winning Campaign

WHEN: Watch Now


Watch this webinar to learn how Jared Degnan, the creator of Vespa’s award-winning digital campaign La Vespa Vita, achieved 51K visitors to the campaign site in the first 3 months, generated almost 3K sales leads, and drove 400 media placements, specifically:

  • How social analytics helped discover fan passion that fueled the widely successful campaign
  • Ways to create campaign strategy for the biggest impact
  • Best practices for measuring campaign ROI

Jared Degnan
Kellen Company
Anna Startseva
Product Marketing Manager, NetBase