Social Lessons Learned from iPhone Launch

WHEN: Watch Now

DURATION: 30 Min

The results are in -- iPhone 6 is the most successful phone launch in history. Social media has been at the core of driving the excitement around product launch, spreading the word about #BendGate, and helping carriers address key customer concerns. This webinar will discuss the iPhone 6 campaign and offer practical tips on:

  • Tracking social campaign performance
  • Managing a crisis
  • Winning loyal customers with social care

Anna Startseva
Product Marketing Manager, NetBase
Jami Blackburn
Marketing Manager, NetBase