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The Social Media Industry Report 2017: Airlines investigates the social media impact of 60 airlines from around the globe. In addition to ranking brands on criteria such as social mentions, reach ranking, awareness and net sentiment, the report provides a rich set of industry insights and brand examples.

  • See the ranking of top airline brands on a comprehensive set of criteria.
  • Feel the love: also included is a mini airline-specific “love list” showing who garners the most positive emotion through social.
  • Read specific insights and stories – do’s, don’ts and other takeaways to apply to other brands.
  • Understand through example how analytics can unveil new audiences, uncover competitive opportunities and help you expand your participation in the customer conversation.