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Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up per se; it’s how quickly social media turns small problems into viral catastrophes. The good news is that social media is also the solution. This eBook, part of the Complete How-To Guide: Social Analytics series, explains how using social media analytics helps you weather a crisis, as well as keep your brand out of the fire in the first place.

This comprehensive report covers topics such as:

• How to define and identify a crisis
• What it means to be prepared for a crisis
• Establishing a baseline to spot anomalies
• Tools and techniques such as social media audits, real-time alerts, and social sentiment analysis
• How to respond, engage and neutralize