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Today’s always-on, always-connected world has connected individuals of like mind and drastically changed the way opinions about brands spread. And given the influence of brand sentiment on customer behavior, you need to know what customers are saying and sharing, so your organization can identify emerging situations before they damage brand health.
An effective social listening program provides insight into what customers love and what they don’t about your brand all in real-time, providing the context necessary to act quickly and appropriately to protect your brand’s reputation. Topics covered include:
- Why protecting brand reputation is important
- Customer feedback to learn from is everywhere
- Understand who is driving the conversation
- Where your brand may fall on the customer journey
- Gauge brand health against your competitors
- Insights without actions are useless
- Understanding and reporting in real-time