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Given the power of social media to reach customers, it’s surprising that many challenger brands have yet to utilize the power of social media analytics to inform their strategy. Much as Google Analytics is important for maximizing website performance & SEO, social media analytics provides valuable insights that maximize the results of your social media marketing strategy. Discover what your customers are talking about regarding your brand and your competitors, find creative inspiration that improves campaign performance and drives engagement, and identify customer care issues that impact loyalty and revenue.
This detailed eBook covers five strategies that brands of any size can use today to maximize social media impact, including:
- Listening before you act
- Building an engagement-driven content strategy
- Leveraging fans to amplify your brand
- Developing regional or local campaigns
- Being more social