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Customer Care is the backbone of many successful organizations. And with an estimated 67% of consumers now turning to Twitter and Facebook for customer service, major brands aren’t just adopting social care; they’re making it a major priority. With an effective social listening program, Customer Care organizations can measure the magnitude of customer facing problems and even identify previously unreported issues in real-time, allowing the care teams to get out in front of issues before impacting the call center and other customer care channels.

This e-book will discuss important topics and best practices for social listening that lower customer care costs and increase satisfaction.