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No longer are small businesses left aside watching the big fish consume the marketplace. The enabled world of the social web has proven even the smallest businesses can fight the big fish with quality content that better connects with your target customers. And social analytics is the most powerful tool in any marketing arsenal to help your business deliver the right message to the right audience at the right time.

This example-rich eBook discusses how social media analytics can enable small and mid-market brands to compete effectively with the big brands. Specific topics covered include:

  • Understanding how social analytics levels the playing field
  • Deploying analytics as a real-time sales tool
  • Using customer service as a marketing tool
  • Leveraging social influencers
  • Gaining a deep understanding of your audience – new and existing