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There are several social channels vying for top billing right now—and each has its appeal. But the best place for brands to be now and into the immediate future is Instagram. This 15-page, example-rich guide covers how to get started creating a social listening strategy for Instagram to maximize your impact. Topics covered include:

  • Why Instagram is such a crucial brand channel
  • Instagram-specific challenges faced by marketers
  • How advanced image analytics and AI technology helps brands gather better insights
  • Why authenticity is the most important thing your brand can offer
  • How to capture data you can count on
  • How hashtags and comments impact conversations on Instagram