Sign up to receive the Guide

DOWNLOAD NOW: You'll receive an email with a link to open and read the report on whatever device you choose (Desktop, Tablet or Smartphone), whenever you want to read it.

The most important voices to consumers are those of other consumers—people using and sharing about products and services, versus celebrities being paid to talk about a brand. So how do you find influencers, and how do you empower them to speak on your behalf? That’s what this report covers, as well as:

  • Challenges marketers face when it comes to influencers—not only finding them, but tracking their impact.
  • The difference between an influencer and a brand ambassador—because they’re not identical, and you need both.
  • How to find niche influencers and activate brand ambassadors.
  • Brands that have successfully leveraged influencers in their strategies, and what we can learn from those who’ve made mistakes.
  • How small brand Boxed Water, challenger brand Bigelow Tea, and large brand Mercedes-Benz were each able to leverage influencer marketing to generate amazing results