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Given that today’s “connected consumers” are continuously online, digital marketing is the starting point for brands wishing to reach new customers. But as these customers shift their attention to social media to connect with friends, share their experiences, and engage with brands, competing for their attention is becoming increasingly difficult.

Analyzing the rich social conversations of these customers reveals a deeper understanding of your prospective customers to help your digital marketing efforts better achieve the three primary business objectives—acquire more customers, retain current customers and build brand value. Learn how brands like Taco Bell, Vespa and Universal Music Group Nashville are doing just this.

This eBook will discuss the importance of social analytics to:

  • Plan campaign strategies
  • Leverage audience insights
  • Inform creative and placement strategies
  • Increase reach and engagement
  • Optimize campaigns in real-time