As a trusted source of market intelligence, consumer insights offer an objective consumer voice to guide and influence brand initiatives. Consumer insight data offers in-depth analysis of trends in human attitudes and behaviors and guides brands toward better understanding of why consumers prefer certain brands or products. And it reveals underlying emotions and motivations that trigger brand engagement and develop brand loyalty. And today’s next generation AI-powered social analytics combines consumer and market intelligence to bring brands closer to their consumers than ever before.

Download The Importance of Social Analytics for Consumer Insights to understand the importance of social media analytics to brands’ development of complete and actionable consumer insights. Understand how to:

• Track brand health and brand equity
• Improve segmentation and audience profiling
• Perform category analysis to uncover unmet needs
• Influence stakeholders and drive action