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Social analytics bring brands closer to their consumers than ever before, providing real-time, unbiased insights into brand experiences as shared by consumers. With insights into billions of conversations, product reviews, brand mentions and social shares, social analytics provide a comprehensive and current understanding of relevant consumers, markets trends, and competitors that supports and extends traditional consumer research.
Download The Importance of Social Analytics for Consumer Insights executive guide highlighting the importance of social media analytics to Consumer Insights in order to:
- Track brand health and brand equity
- Improve segmentation and audience profiling
- Perform category analysis to uncover unmet needs
- Influence stakeholders and drive action