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The social web has become the largest source of public opinion in the world - and listening to what consumers are saying across social networks is the new baseline for business intelligence. This executive eBook discusses the value of social analytics to drive business decisions across the entire enterprise including sales and marketing, customer care and retention, and brand reputation.

Download The Importance of Social Analytics to the CMO and learn the following key takeaways:

  • Growing your brand’s share of voice
  • Protecting brand health
  • Identifying social opportunities to engage consumers
  • Creating personalized experiences to drive revenue
  • Improving campaign performance with social insights