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It’s impossible to grow without stopping to measure your efforts along the way. How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools you need if there’s no proof they’re worth it? This eBook from our Complete How-To Guide: Social Analytics series discusses questions to ask when considering ROI expectations.

In this guide, using examples from brands like Gucci and Popeyes Chicken, we explore topics such as:

  • Evaluating your business goals
  • Establishing your baseline metrics
  • Assessing your progress and the “why” behind it
  • Demonstrating ROI to profits and other aspects beyond marketing