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The practice of Social Media Analytics is a constantly evolving one. What initially served as a means of measuring popularity— counting likes and retweets—or marketing endeavors, is now an indispensable tool that serves every aspect of your business.

The insights Social Media Analysis unlocks inform everything from marketing, to customer service, to product innovation, and everything in between. But knowing you need Social Analytics Tools and knowing how to put them to work are two very different things.

In this eBook, learn how to understand social media analytics, and use it to:

• Perform competitor analysis reporting
• Retain customers and manage the community
• Manage and respond to a crisis
• Anticipate trends in your vertical
• Measure Social ROI
• Train smart social ambassadors for your business