Everyone’s always looking for the Next Big Thing. The challenge is that, for most people, they don’t know where to look, and even if they do, they may not have the means to analyze and interpret the data. In this guide, we’ll help you set up the framework for analyzing news and social media data to help you identify market whitespace opportunities and validate demand for your target market, through a straightforward five-step process. Learn how to:

• Cast a wide net
• Identify related topics and the most prominent brands
• Filter and drill down as far as you can
• Compare and contrast social posts vs. media coverage
• Set a cadence for monitoring your discoveries and stick to it